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People say, they hated this year´s summer. It was cold and grey – no summer-dress-weather. I liked it. Didn´t feel like missing something.
I spent most of the summer working, and in my spare time, I worked some more.
Things to do, things to get done.
Two years ago, I did a little freelance-work for a public, nonfederal institution. Mostly it was about overworking their press-relations, online appearance – just stir that thing a little up that it turns out well. Besides that, they wanted me to do an award application: about hundred pages covering the museum´s work of the last two decades.
Back then I couldn´t assert myself. “Look, we are a small institution. We don´t want them to think we have spare money for things like this application.” So instead of doing it right, we handed in a poor paper-clipping with a DVD. I knew, they were wrong.
Although we made fourth in 2009, word was that we could have done a lot better with a nice layout and a proper form.
Since the prize is awarded bi-yearly, I didn´t have to care about a new bathing suit in 2011. But this time, I wanted to do it the right way – my way. There wasn´t much of a change during the past two years, so my part was just to rewrite the whole thing – give it a new spin. I brought my own lay outer in, and furthermore I had someone to do my clipping (she is an industrial design artist and handcrafted all the booklets on her own - took her two weeks). I blew most of the budget on layout and artwork, leaving myself with an hourly rate … well let’s say I don´t mind. But the 2011 application looks awesome, feels awesome – and of course reads awesome.
Funny thing is: for probably the first time in my life, I managed to make a deadline – but then the ministry gave all the applicants another four weeks. Pretty tough competition – some big players too.
Oh, almost forgot: We made it. Got the prize.
(The laudator pointed out writing and layout, jawoll!)
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